The YouTube Premium price has been raised by YouTube. In parts of Europe, the U.S., and the U.K., subscribers got emails saying their monthly bills would go up.
There’s a $2 to $3 increase per month depending on your region. The basic Premium plan now costs $13.99 per month, up from $11.99 and the Family plan is now costs $22.99 per month, up from $17.99.
In the U.K., subscribers could pay £2 more per month. The basic Premium package jumped to £11.99, and the Family plan rose to £17.99. Countries using the euro are seeing hikes of 1 to 3 euros per month.
YouTube says the extra cash will help “improve Premium” and “support the creators and artists you watch on YouTube.” But many subscribers are frustrated, taking to social media to voice complaints.
“Raising prices in a cost-of-living crisis? Read the room, YouTube,” wrote one Twitter user. Some people have said they might cancel their subscriptions as budgets tighten.
The price increases are hitting YouTube Premium and YouTube Music Premium, the streaming service’s Spotify rival. Student plans are increasing up, too, from $1 to $2, depending on the region.
There has yet to be a word if countries like India will see similar hikes for Premium, which runs at Rs. 129 per month currently. But based on the customer backlash, YouTube may want to tread lightly before hitting subscribers worldwide.