Samsung Display is in negotiations to sell some of its LCD manufacturing equipment from a plant in Cheonan, China to Chinese display maker Truly, according to reports.

The move signals a shift away from LCD as Samsung Display focuses more on next-gen OLED and quantum-dot technology.
Details are scarce, but it appears the Cheonan facility will be retooled with a new production line after the LCD equipment sale.
Some speculate Cheonan could ramp up Samsung’s AMOLED capacities to meet growing demand. In April, Samsung announced OLED investment at its Asan plant.
As the global display market evolves, Samsung is transitioning its assets to prioritize advanced screen technologies like OLED. This includes offloading some legacy LCD assets.
It’s unknown if Truly will purchase all or just some of the Cheonan LCD capacities. But Samsung’s willingness to sell demonstrates its forward thinking.
For consumers, deals like this LCD equipment sale pave the way for Samsung to unleash new display innovations in future smartphones, TVs and devices. More OLED and QD panels should arrive soon.