60 Samsung stand-alone stores across Europe in cooperation with Carphone Warehouse

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After initial succes of 3 joint stores in Spain, Samsung decided to extend the colaboration with Carphone Warehouse to 60 more stores across Europe.

London, 29 January, 2014 -Samsung Electronics Co., Ltd. today announced that it has signed a ‘preferred partner’ agreement with Carphone Warehouse Group plc to operate over 60 Samsung stand-alone stores across Europe.

The agreement follows the successful opening in 2013 of three stand-alone stores in Spain, operated by Carphone Warehouse. The new stores will be rolled out in the next three months across seven European markets: UK, Ireland, Germany, Spain, Portugal, Sweden and the Netherlands. The stores will have a premium look and feel and will sell Samsung mobile communications products across Samsung’s full range of mobiles, tablets, laptops and wearables.

Shoppers can expect an exciting new customer experience which merges retail and technology innovations such as Carphone Warehouse’s assisted sales tool and connectivity platform using Samsung branded tablets.

There is potential to expand the relationship going forward, with Carphone Warehouse acting as Samsung’s preferred partner across Europe and operating the majority of dedicated Samsung stores.

This is an important alliance playing to both companies’ strengths. Together we will create a powerful new retail concept to showcase, for our customers, a wide range of products, content and services as well as injecting both investment and new jobs into the retail sector.

Andrew Harrison, Chief Executive Officer of Carphone Warehouse said:

“We are delighted to have been chosen as Samsung’s preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse’s retailing expertise and systems with one of the world’s biggest brands and will help us make even more lives better through connected technology.”

Source: cpwplc.com

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